16 | Cardinal Rule

1978 | San Luis Reservoir, Merced County, California

1978 | San Luis Reservoir, Merced County, California

John Baldessari might have had his sign painter carefully letter “WRONG” below this one, but I’m going with Garry Winogrand, who wrote, “A picture can look any way.”


*I urge you to look up Garry’s “Understanding Still Photographs” from 1974. Supremely taut and immensely practical.